The New Screen Ecology in India: Digital Transformation of Media by Smith Mehta

Description: The New Screen Ecology in India by Smith Mehta New Screen Ecology in India is an open access book that provides an in depth exploration of the digital transformation of the Indian media industry.Smith Mehta takes a deep dive into the world of social media platforms and their impact on contemporary film and television production, arguing that they have fundamentally shifted the creator dynamics of these industries. Through first-hand research with creators, platform and portal executives, and intermediaries such as talent agents and multi-channel networks, Mehta develops the concept of the new screen ecology. He reveals how the Indian screen industries are affected by the social relations between these agents, and how industrial practices are blurring the amateur-professional divide through creator and content interdependencies.Mehta goes beyond theoretical analysis by interrogating the production practices of 13 different platforms and portals, including Hotstar, Netflix, YouTube, and TVFPlay. He analyses the extent to which they benefit from the lack of censorship and restrictive industrial practices that are characteristic of traditional media structures. By doing so, he provides a unique and insightful examination of the dynamics of digital transformation in the screen industries in a region-specific context.The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. This book has been published open access thanks to the financial support of the Open Access Book Fund of the University of Groningen. FORMAT Hardcover CONDITION Brand New Author Biography Smith Mehta is Fellow at the Center for Advanced Internet Studies, Bochum, Germany. He is a critical media industries scholar, having published on issues related to creative labor, digital distribution, and cultural economy in leading journals including such as Media, Culture and Society, Television and New Media, Convergence and International Journal of Cultural Studies. Table of Contents Introduction1.Studying Digital Transformation of Indian Media2.Overview of the Indian Audio-Visual Media Ecology3.Mapping the key Platforms and Portals4.New Screen Ecology Narratives about Television5.Indian Online Creator Culture6.Regional and Localizing Online Content Practices7.The Role of IntermediariesConclusionBibliographyIndex Promotional Explores the digital transformation of Indian media industries, emphasizing the role played by online content creators and social media platforms. Details ISBN1839025700 Format Hardcover Author Smith Mehta Series International Screen Industries Year 2023 ISBN-13 9781839025709 Subtitle Digital Transformation of Media Place of Publication London Country of Publication United Kingdom Illustrations 30 bw illus NZ Release Date 2023-11-02 Imprint BFI Publishing Publisher Bloomsbury Publishing PLC Audience Tertiary & Higher Education Publication Date 2023-12-28 UK Release Date 2023-12-28 Pages 184 ISBN-10 1839025700 AU Release Date 2024-02-21 DEWEY 384.80954 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:157810458;

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