Description: ROI of Social Media : How to Improve the Return on Your Social Marketing Investment, Hardcover by Powell, Guy; Groves, Steven; Dimos, Jerry, ISBN 0470827416, ISBN-13 9780470827413, Like New Used, Free shipping in the US "How can we use this new social media channel most effectively to drive more revenue, profit, brand and share at highest ROI and least risk?" The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. ROI of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of case studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney. Th presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy.
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Book Title: Roi of Social Media : How to Improve the Return on Your Social Marketing Investment
Number of Pages: 320 Pages
Language: English
Publisher: Wiley & Sons, Incorporated, John
Topic: Human Resources & Personnel Management, Marketing / General, Marketing / Direct
Publication Year: 2011
Item Height: 1.4 in
Illustrator: Yes
Genre: Business & Economics
Item Weight: 22 Oz
Item Length: 9.3 in
Author: Guy Powell, Jerry Dimos, Steven Groves
Item Width: 6.4 in
Format: Hardcover
