Pricing Photography-The Complete Guide to Assignment and Stock Photo Prices

Description: Pricing your own photography can be difficult for many photographers, no matter their experience level. Most photography pricing books and software merely supply charts of prices for licensing your work for various uses, like corporate publications, advertising, educational, and periodical publishing. But you should ask where the prices came from? Are the prices from active businesses that routinely license photographs? Or are they from a photographer or two who may or may not be very successful. How accurate are they? How realistic are they? Realizing these problems, the authors of Pricing Photography went to respected stock photography agencies to see what each business charged to license photos over a broad range of publication categories. The results were averaged and appear in the Pricing Photography price charts, along with blank spaces for your own prices. The prices have been further broken down into “low,” “medium,” and “high” categories to reflect photographer experience level, photo production difficulty, customer license needs, and so on. Further, because each photographer’s personal and business financial needs differ (for example, a studio owner may have greater overhead than a location photographer, or a photographer with a number of children may require greater personal income), the authors show readers how to calculate their own income needs (i.e., salary), and their annual cost of being in business (e.g., overhead). Pricing Photography then shows you how to calculate a charge for each assignment or for each stock photo license. Many photographers view negotiating to be stressful, and other pricing books simply tell you to "negotiate the price you need." Pricing Photography is unique in that the authors supply proven ways to make negotiation easier and more successful, like establishing rapport with a customer, learning how to control the situation, and even given sample responses to typical customer objections. Pricing Photography also supplies check-lists for calculating prices and negotiating, forms for documenting licensing and invoicing transactions, and an 8–page glossary of licensing terms so your customer and you understand and use the same licensing terms. There also is a chapter for buyers (that is, licensees) of your work. All in all, the fourth edition of Pricing Photography is a course in the business of photography that no photographer can afford to be without.

Price: 11 USD

Location: Illinois

End Time: 2024-08-30T15:06:20.000Z

Shipping Cost: 3.76 USD