Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Pow

Description: Marketing for Small B2B Businesses by Andrew Schulkind Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Small business marketers dont need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help small-business B2B marketers build a strong digital presence that will drive growth. Most B2B buyers are about two-thirds of the way through their purchase process before they are willing to engage with a salesperson. Therefore, having a strong digital presence is the difference between making your prospects short list and your prospect not even knowing you exist. Most critically, a strong digital presence relies on content written from your audiences perspective. This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing cant work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas. What Youll LearnBuild a website that serves as the hub of your marketingEstablish a content promotion plan that puts your content in front of the right audienceDevelop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing Create effective content in a timely manner with the resources you have availableTrack what is working and what needs improvement via an analytics platform to consistently produce strong marketing returnsWho This Book Is ForThe primaryaudience is B2B small business owners and B2B small business marketing leaders. Author Biography A veteran digital strategist, content marketer, and web developer, Andrew founded Andigo to help companies find the right mix of digital tools to support their brand and sales goals and help them understand how their marketing progress can be measured. With a passion for collaboration and meaningful consensus, Andrew views his primary goal as encouraging engagement through solid information architecture, a great user experience, and compelling content. He is particularly passionate about working with B Corps and other mission-driven businesses. Andrews approach has garnered invitations to present at Social Media Week NY and WordCampNYC among other events. His writing on digital marketing, including privacy in marketing, appears on the Andigo blog, in a monthly column on Biznology.com, and for print and online publications like The New York Enterprise Report, Social Media Today, and GSG Worldwides LinkedIn & Business and Tweeting & Business.Andrew graduated with a B.A. in Philosophy from Bucknell University. He is engaged in a range of community volunteer work and his hobbies include fly fishing, baking bread, and cycling. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brothers vest after his brother was killed by "the bad guys?") Details ISBN 1484287436 ISBN-13 9781484287439 Title Marketing for Small B2B Businesses Author Andrew Schulkind Format Paperback Year 2022 Pages 218 Edition 1st Publisher APress GE_Item_ID:139321978; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2025-01-14T06:07:17.000Z

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