Improving Survey Questions: Design and Evaluation by Floyd J. Fowler (English) P

Description: Improving Survey Questions by Floyd J. Fowler Covers how to write good questions aimed at collecting information about objective facts and events, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers: how to write good questions aimed at collecting information about objective facts and events; measuring subjective phenomena; some alternative methods for attacking common measurement problems; how to evaluate the extent to which questions are consistently understood and administered; and how to evaluate the data resulting from a set of questions. Back Cover " The Lucky Ones is a model of historical scholarship. Mae Ngai extracts from limited records a lively and nuanced narrative of the Tape family and vividly illuminates how conditions of inequality fester and spread through human greed and aspiration. The telling tale of the Tapes challenges commonly held myths of immigrant absorption over generations."-- Madeline Y Hsu, author of Dreaming of Gold, Dreaming of Home: Transnationalism and Migration between the United States and Southern China, 1882-1943 "Rigorously researched and well written, The Lucky Ones engages scholars as well as the general public."-- Gordon H. Chang, Stanford Universit "Mae Ngais book is perfect! The multigenerational story of the Tape familys experience as immigrants, then as Chinese Americans, is well told and richly documented. This jazzlike tale captures the complex, contradictory improvisations of all who come to these shores in search of freedom and fulfillment. Ngais account of the Tape familys bargains with old and new world denizens is an outstanding teaching text because she highlights the way in which Chinese-American identity, at a critical point in U.S. history, exemplified and constituted American citizenship and American dreaming. Through Ngais account, students are able to understand how very American the Tape family was and how similar their tale is, even in its difference, to those of other Americans."-- Lucas B. Wilson, Mount Holyoke College Author Biography Floyd J. Fowler, Jr. is a graduate of Wesleyan University and received a PhD from the University of Michigan in 1966. A Senior Research Fellow at the Center for Survey Research at the University of Massachusetts Boston since 1971, he was Director of the Center for 14 years. Dr. Fowler is the author or co-author of four textbooks on survey methods, including Survey Research Methods, Improving Survey Questions, Standardized Survey Interviewing (with Mangione), and Survey Methodology (with Groves, Couper, Lepkowski, et. al), as well as numerous research papers and monographs. His recent work has focused on studies of question design and evaluation techniques and applying survey methods to studies of medical care. Table of Contents Questions as MeasuresAn OverviewDesigning Questions to Gather Factual DataQuestions to Measure Subjective StatesSome General Rules for Designing Good Survey InstrumentsPresurvey Evaluation of QuestionsAssessing the Validity of Survey QuestionsQuestion Design and Evaluation Issues in Perspective Details ISBN0803945833 Short Title IMPROVING SURVEY QUES Language English ISBN-10 0803945833 ISBN-13 9780803945838 Media Book Format Paperback DEWEY 300.723 Series Number 38 Illustrations Yes Year 1995 Imprint SAGE Publications Inc Subtitle Design and Evaluation Country of Publication United States Edition 1st Pages 200 Place of Publication Thousand Oaks DOI 10.1604/9780803945838 UK Release Date 1995-09-27 NZ Release Date 1995-09-27 US Release Date 1995-09-27 Author Floyd J. Fowler Publisher SAGE Publications Inc Series Applied Social Research Methods Publication Date 1995-09-27 Audience Professional & Vocational AU Release Date 1995-09-26 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:160681659;

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