Content Strategy for the Web by Kristina Halvorson (English) Paperback Book

Description: Content Strategy for the Web by Kristina Halvorson, Melissa Rach When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organisations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset. Samples Preview sample pages from Content Strategy for the Web > FORMAT Paperback LANGUAGE English CONDITION Brand New Author Biography Kristina Halvorson is the founder and president of Brain Traffic, a nationally-renowned agency specialising in content strategy and writing for the web. Widely recognised as one of the countrys leading content strategists, Kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. She has led content projects for hundreds of websites across dozens of industries. Her presentations about web content are consistently given top ratings at conferences and by clients alike. Table of Contents Before We Begin REALITY 1 NOW: Hit the ground running. 2 PROBLEM: Why does your content (still) suck? 3 SOLUTION: Content strategy to the rescue. DISCOVERY 4 ALIGNMENT: Down with silos, up with people. 5 AUDIT: Take a close-up look at your current content. 6 ANALYSIS Your content lives in a complicated world. STRATEGY 7 CORE: Core strategy: the center of it all. 8 CONTENT: Substance and structure: the stuff they come for. 9 PEOPLE Worldflow and governance: the path to victory. SUCCESS 10 PERSUASION: Making the case for content strategy. 11 ADVOCACY: Get out there and do something. 12 HERO: Save the content, save the world. Content strategy reading list Acknowledgments About the Authors About Brain Traffic Index Review "This is the go-to handbook for creating an effective content strategy. The Post-it® notes and dog-eared pages in my copy are evidence of that!" — Aaro n Watkins, Director of Digital Strategy, Johns Hopkins Medicine "By far the most comprehensive and accessible book on content strategy available. Required reading for our entire team" – Lucie Hyde, Director of Content, eBay Europe Long Description FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didnt help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but youre not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content. Review Text "This is the go-to handbook for creating an effective content strategy. The Post-it Review Quote "This is the go-to handbook for creating an effective content strategy. The Post-it Feature The book that helped define the field of Content Strategy is expanded to include new industry practices and valuable case studies. Delivers the knowledge to plan for and implement a successful online content strategy Shows which tools are available and how to use them to plan for, create and govern online content Gives practical advice on staffing and resource allocation for web editorial roles and responsibilities and presents current best practices through case studies and interviews Details ISBN0321808304 Author Melissa Rach Publisher Pearson Education (US) Edition 2nd ISBN-10 0321808304 ISBN-13 9780321808301 Format Paperback Imprint New Riders Publishing Country of Publication United States Replaces 9780321620064 Year 2012 Series Voices That Matter Language English Media Book Illustrations Illustrations Short Title CONTENT STRATEGY FOR THE WE-2E DEWEY 006.7 Pages 224 Replaced by 9780134773230 AU Release Date 2012-03-15 NZ Release Date 2012-03-15 UK Release Date 2012-03-22 Edition Description 2nd edition Publication Date 2012-03-22 Audience General US Release Date 2012-03-22 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161633653;

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