Description: Angel in the Marketplace : Adwoman Jean Wade Rindlaub and the Selling of America, Hardcover by Wayland-Smith, Ellen, ISBN 022648632X, ISBN-13 9780226486321, Like New Used, Free shipping in the US "Ellen Wayland-Smith's ambitious and revealing book is in one sense a biography of Jean Wade Rindlaub, a major yet little-known figure in postwar American advertising, responsible for many of the most influential campaigns for domestic products (Betty Crocker, Chiquita Bananas, etc.). Yet it goes much farther by plumbing not merely midcentury American corporate capitalism but the religious and geopolitical beliefs that advertising embodied and propounded. Rindlaub's own Calvinistic beliefs and her embrace of the corporation were central to the commodification and repackaging of American women's needs and desires in the postwar world. This is riveting cultural history built around a fascinating yet normative woman who used her considerable power in the workplace to encourage other women to stick to their kitchens, both figuratively and literally"--
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Book Title: Angel in the Marketplace : Adwoman Jean Wade Rindlaub and the Selling of America
Number of Pages: 288 Pages
Language: English
Publisher: University of Chicago Press
Publication Year: 2020
Item Height: 0 in
Topic: United States / 20th Century, Women's Studies, Advertising & Promotion, Business
Illustrator: Yes
Genre: Social Science, Biography & Autobiography, Business & Economics, History
Item Weight: 17.4 Oz
Author: Ellen Wayland-Smith
Item Length: 0 in
Item Width: 0 in
Format: Hardcover
